davidmil
davidm
Most Effective Marketing Strategies for Edtech Companies
Edtech or online education technology is a massive business entrepreneur across the country. Hence, making our education system more modern.
Top companies invest a lot of time and effort in building a reputable brand value to differentiate themselves and engage their audiences. From campus roadshows and door-to-door campaigns to viral video-based demonstration campaigns, they've done it all - with varying results.
For example, Unacademy was one of the first brands to run Universal App Campaigns (UAC) and Re-UAC (Retargeting UAC) campaigns to increase app install and in-app conversions. They have generated some remarkable results for the company over the years.
The Most Awaited Marketing Strategy Tips for EdTech Companies that Generate Leads:
Take a look at some edtech marketing strategies that edtech companies should use for lead generation and accomplish their marketing goals.
1. Use Search Engine Optimization (SEO) to Stay Top on Google Results
Education institutions, colleges, and schools are actively exploring google to find content-related online class platforms that they can use. Edtech companies are the only ones that can provide this type of... More
by davidmil on 2022-02-21 09:52:22
LinkedIn – A New Source of Lead Generation
In the last few years, LinkedIn has gained a lot of prominence as a channel for marketing and sales. Sales teams of most organizations now run Sales Navigators and LinkedIn ads as part of their lead generation strategy. But this is often an expensive and generic process. A much better solution is to train sales reps to utilize LinkedIn better.
Top 3 Effective LinkedIn Lead Generation Strategies
Building a Personal Brand
Each sales rep gets minimal sales time to make an impression on the customer. Building a personal brand in this limited time is difficult, but it can be done with the help of a few basic changes.
The first step for most brands is to completely re-do their LinkedIn profile. The profile should specifically highlight the solution provided by the brand. It's also helpful to highlight how various clients have benefitted from the brand's solution.
Marketing experts suggest asking for profile recommendations from successful clients. The basic aim is to ensure that any new visitor to the profile will immediately identify what the brand does and what problem it can solve.
The next most crucial step of personal brand building is regularly sharing helpful... More
by davidmil on 2022-02-01 05:52:05
How to Choose the Best ZoomInfo Alternative
ZoomInfo is said to be one of the most comprehensive B2B contact databases and a highly popular sales intelligence platform. Yet, customers have expressed their disappointment over ZoomInfo based on some reasonable factors like pricing, data quality, etc. A big brand name and large data quantity (with low data quality) don’t necessarily qualify a B2B data provider to become the best in the industry.
A B2B sales intelligence or data provider needs to hit the mark in all aspects, including customer support, contract flexibility, ratings, and features. If you’re an existing ZoomInfo customer or a new B2B data buyer finding the best ZoomInfo alternative, here’s what you need to consider:
Things Need to Be Consider When You Are Choosing Zoominfo Alternative
1. Data Quality
ZoomInfo has a database that includes data from different providers it acquired. This could lead to redundancies and gaps in its data. Moreover, some datasets could remain siloed after acquisition for a certain period of time.
Furthermore, most of ZoomInfo’s data is machine-processed and the lack of data reverification could take a toll on ZoomInfo’s data quality. Some sources also say ZoomInfo... More
by davidmil on 2021-10-26 09:02:37
How Intent Data Affects Your Average Cost Per Lead
Intent data has become a crucial part of B2B sales and marketing. Today’s informed buyers are observed to conduct heavy online research and self-educate mainly using the internet before deciding to make a purchase.
Meanwhile, B2B organizations are making big investments in targeted sales and marketing campaigns to win more high-quality leads at a lower cost per lead (CPL). However, not all campaigns bring the expected results and may cost you more than the ROI you get.
Intent Data
Intent data is one of the top B2B sales and marketing strategies that you can implement to identify, target, and convert qualified leads. It enables you to know the interests and purchase intent of a target audience. It is quite helpful in gaining key insights about the online content consumption and observed online behavior of a target audience.
You can also know whether contact or account is looking for a type of solution you provide, searching for a competitor’s product, and what topics they’re increasingly researching. Statistics reveal that intent data reduces CPL by 20-40%, delivers up to 4X pipeline expansion, and helps gain approximately 300% marketing ROI.
Cost Per... More
by davidmil on 2021-08-13 10:48:35
Top ZoomInfo Alternatives and Competitors to Use in 2021
ZoomInfo is a leading and popular sales intelligence company. While it has a widely-used and vast B2B database, there are certain factors that cause consumers to look for its alternatives. ZoomInfo is not the only option available when looking for a B2B contact and company data partner. There are several ZoomInfo alternatives you can consider and finalize the best among them.
You may already be aware how B2B data powers sales and marketing efforts to get the results you want. If you want to leverage B2B data for the success of your go-to-market strategy, it’s very important to choose the right data intelligence provider. You don’t want to waste your budget partnering with a data company that does not meet your requirement.
It is always helpful to have knowledge of different providers when looking for a product or service. The same can be said about B2B data industry players. It’s not enough to have information on just ZoomInfo. Let’s look at some ZoomInfo competitors and alternatives for 2021.
#1 SalesIntel
SalesIntel is one of the top B2B data solutions and ZoomInfo competitors. They have the most direct dials and human-verified contacts in the... More
by davidmil on 2021-04-30 09:55:05