Yash mishra
Electric Kettle Market Size, Share and Trends Forecast 2025-2033
Market Overview:
The Electric Kettle Market is experiencing steady expansion, driven by Launch of Innovative Product Variants, Technological Advancements in Induction and Edge-AI and Limited Use of Fuel-based Sources. According to IMARC Group's latest research publication, "Electric Kettle Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025–2033", The global electric kettle market size was valued at USD 1.88 Billion in 2024. The market is projected to reach USD 3.12 Billion by 2033, exhibiting a CAGR of 5.30% from 2025-2033.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
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Our Report Includes:
- Market Dynamics
- Market Trends and Outlook
- Competitive Analysis
- Industry Segmentation
- Strategic Recommendations
Growth Factors in the Electric Kettle Industry:
- Launch of Innovative Product Variants and "Specialty Brewing"
In 2025, the market is expanding through a surge in variable-temperature and multi-functional kettles. Beyond just boiling water, new variants are designed for the "specialty beverage" enthusiast, offering precision settings for green tea ($80$°C), coffee ($93$°C), and even baby formula ($40$°C). This level of control has turned the electric kettle into a high-performance tool for the $15$ billion global specialty tea and coffee market. Furthermore, manufacturers are launching "multi-cook" variants that include steaming racks and infuser baskets, allowing users to prepare instant noodles or boil eggs, making them indispensable for the rising population of single-person urban households.
- Technological Advancements in Induction and Edge-AI
Technological innovation in 2025 has moved toward Rapid Induction Heating, which has reduced average boiling times by 27% compared to traditional concealed elements. A major 2025 trend is the integration of Edge-AI sensors that not only prevent boil-dry scenarios but also detect "scale buildup" in real-time, alerting users via smartphone apps to descale the appliance. These smart kettles, growing at a 10.05% CAGR, are now fully compatible with home ecosystems like Matter and Thread, allowing for voice-activated boiling and "wake-up" scheduling that syncs with a user's morning alarm.
- Limited Use of Fuel-Based Sources
The global transition toward Net-Zero homes is significantly curbing the use of gas-based stovetops in favor of electric alternatives. In 2025, electric kettles are marketed as a primary "green" appliance, as they are proven to be 80% more energy-efficient than boiling water on a gas range. With natural gas prices remaining volatile, consumers are increasingly adopting electric kettles to mitigate household energy costs. This shift is particularly pronounced in Europe and the Asia-Pacific, where government-led sustainability campaigns and the expansion of renewable energy grids are encouraging a "plug-in" culture for all high-energy kitchen tasks.
Key Trends in the Electric Kettle Market
- Rise of Compact, Collapsible, and Travel-Friendly Designs
A dominant trend in 2025 is the "Miniaturization" of the kettle to fit the nomadic and urban lifestyle. The lightweight travel kettle segment is currently valued at $500 million, driven by a 7% CAGR in "work-from-anywhere" professionals and outdoor enthusiasts. Manufacturers are seeing a massive uptick in demand for collapsible silicone kettles and 0.5-liter "personal" units that fit into carry-on luggage. These designs prioritize portability without sacrificing safety, often featuring dual-voltage capabilities for international travel. This trend reflects a broader consumer move toward "modular living," where appliances must be as mobile and flexible as the users themselves.
- Integration with Renewable Energy and Smart Grid Optimization
In 2025, the "Sustainable Kitchen" trend has evolved into Grid-Interactive appliances. New high-end electric kettles are being designed to communicate with Smart Meters, allowing them to "delay-start" boiling until off-peak hours or when solar energy production is at its peak in a home’s local grid. This integration helps consumers reduce their carbon footprint and electricity bills simultaneously. Additionally, the move toward "Circular Materials" is gaining traction; by the end of 2025, over 30% of new stainless steel models are expected to be manufactured using recycled metals and BPA-free, bio-based plastics, appealing to the growing demographic of eco-conscious Gen Z and Millennial buyers.
- Expansion Through D2C Channels and AI-Personalized Marketing
The retail landscape for electric kettles has fundamentally shifted toward Direct-to-Consumer (D2C) and Social Commerce. In 2025, online sales account for nearly 48% of the total market share, as brands bypass traditional distributors to offer exclusive "aesthetic" editions—such as matte-finish or vintage-style kettles—directly through Instagram and TikTok shops. AI-driven marketing tools now allow brands to target specific "niche" segments, such as "aesthetic home" influencers or "minimalist" apartment dwellers, with personalized bundles. This digital-first strategy is enabling faster product refresh cycles and higher brand loyalty in an increasingly crowded and competitive global marketplace.
Leading Companies Operating in the Global Electric Kettle Industry:
- Aroma Housewares Company
- bonavitaworld.com
- Breville USA Inc. (Breville Group Ltd)
- Chef's Choice
- Electrolux AB
- Hamilton Beach Brands Inc.
- Koninklijke Philips N.V.
- Morphy Richards Ltd
- Zhejiang Supor Co. Ltd (Groupe SEB)
- Zojirushi America Corporation (Zojirushi Corporation)
Electric Kettle Market Report Segmentation:
Breakup by Raw Material:
- Stainless Steel
- Plastic
- Glass
- Others
Stainless steel held 45.8% of the market share in 2024 due to its durability, safety, premium appeal, resistance to heat damage, and ability to preserve natural taste without leaching harmful chemicals.
Breakup by Application:
- Residential
- Commercial
Residential accounts for 70.6% of the market share because of widespread use in households for everyday needs like preparing tea, coffee, instant noodles, and other hot beverages with rising urbanization and busier lifestyles.
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia-Pacific, accounting for a share of 42.8%, enjoys the leading position in the market driven by deep-rooted tradition of tea consumption, rapid urbanization, rising disposable incomes, and growing middle class.
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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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by Yash mishra on 2026-01-14 02:00:09
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