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Saudi Arabia Deodorants Market Report 2025, Demand, Outlook And Growth by 2033
Saudi Arabia Deodorants Market Overview
Market Size in 2024 : USD 276.57 Million
Market Size in 2033: USD 384.55 Million
Market Growth Rate 2025-2033: 3.73%
According to IMARC Group's latest research publication,"Saudi Arabia Deodorants Market Size, Share, Trends and Forecast by Product Type, Packaging Type, Distribution Channel, and Region, 2025-2033", The Saudi Arabia deodorants market size reached USD 276.57 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 384.55 Million by 2033, exhibiting a growth rate (CAGR) of 3.73% during 2025-2033.
How AI is Reshaping the Future of Saudi Arabia Deodorants Market
- Personalized Recommendations: AI-powered e-commerce platforms suggest deodorants based on your scent preferences and skin type, boosting Saudi market revenue to $326 million through better customer matches.
- E-commerce Growth: With AI driving tailored shopping experiences, Saudi's deodorants sector sees enhanced online sales, part of the $6.22 billion beauty market, making buying easier and more fun.
- Vision 2030 Support: Government's Vision 2030 pushes AI in consumer goods like deodorants, aiming for economic boosts with $135 billion from tech innovations across industries.
- Company Innovations: Firms like Estée Lauder roll out AI software for fragrance personalization in Saudi, transforming deodorant marketing and user engagement in the growing personal care space.
- Supply Chain Efficiency: AI optimizes deodorant logistics and inventory in Saudi's FMCG sector, cutting costs and speeding delivery, supported by SDAIA's national AI strategies for smarter operations.
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Saudi Arabia Deodorants Market Trends & Drivers:
One big factor pushing the Saudi deodorants market is the rising demand for personal care products, especially among younger consumers. With over 60% of the population under 35, there’s a growing focus on grooming and hygiene. Brands like Unilever and P&G are tapping into this by launching products tailored to local preferences, such as long-lasting and alcohol-free formulas. The government’s Vision 2030 is also boosting retail and e-commerce, making these products more accessible. Social media influencers are amplifying trends, with many promoting niche brands, further driving sales in this space.
Another key driver is the shift toward natural and halal-certified deodorants. Consumers are increasingly looking for chemical-free, skin-friendly options, and brands are responding. For example, Saudi-based companies like Bareeq and Almarai have introduced halal-compliant deodorants, which now account for nearly 30% of new product launches. The Saudi Food and Drug Authority’s stricter regulations on product safety have also pushed manufacturers to innovate. This trend aligns with global wellness movements but is uniquely shaped by local cultural and religious preferences, making it a strong growth area.
The expansion of modern retail and online shopping is also fueling market growth. Supermarkets like Panda and BinDawood now dedicate more shelf space to personal care, while e-commerce platforms like Noon and Amazon Saudi report rising deodorant sales. During major sales events like White Friday, deodorant purchases spike by over 40%, showing how convenience and promotions drive demand. Subscription services and auto-replenishment options are gaining traction too, making it easier for consumers to stay stocked. This retail evolution, combined with busy lifestyles, ensures deodorants remain a fast-moving category in Saudi Arabia.
The Saudi Arabia deodorants market report provides a comprehensive overview of the industry. This analysis is essential for stakeholders aiming to navigate the complexities of the biochar market and capitalize on emerging opportunities.
Saudi Arabia Deodorants Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
- Sprays
- Roll-On
- Creams
- Gels
- Wipes
- Sticks
- Others
Packaging Type Insights:
- Metal
- Plastic
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies
- Online Stores
- Others
Regional Insights:
- Northern and Central Region
- Western Region
- Eastern Region
- Southern Region
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Recent News and Developments in Saudi Arabia Deodorants Market
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2025-07: Saudi Arabia's deodorant market is seeing a strong push toward natural and organic deodorants that use ingredients like activated charcoal and essential oils. These products appeal to health-conscious consumers, especially younger people, who prefer aluminum-free, chemical-free options. Brands like The Body Shop have introduced sustainable packaging and aluminum-free deodorants in response to this trend, fostering innovation and eco-friendly product lines.
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2025-06: There has been a notable rise in deodorant formulations focusing on skin-friendliness and long-lasting effects, incorporating natural botanical extracts, probiotics, and prebiotics to promote skin health. The market features halal-certified and dermatologically tested deodorants that align with cultural values and increasing hygiene awareness, supported by growing female workforce participation, thus expanding the consumer base.
- 2025-01: Product innovation in Saudi Arabia includes the introduction of deodorant sticks and creams made with organic ingredients such as baking soda, coconut oil, and flower extracts. These variants cater to consumers with sensitive skin by providing creamy textures that moisturize rather than dry the skin, while also addressing preferences for more convenient, less wasteful application formats. Aggressive marketing through social media and e-commerce channels has accelerated the adoption of these novel deodorant types.
Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.
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by imarcshubham on 2025-08-13 03:06:43
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