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What is marketing automation?
Marketing automation is all the actions that you can take to automate marketing processes through software. In recent years, due to the amount of data that companies have, making manual processes is no longer a viable option, from this the need to automate them arises.
What are the advantages that marketing automation can bring to your company? What marketing automation tools can we use? To answer these and other questions, we have created this article for you, let's go to it.
What is marketing automation?
Marketing automation or marketing automation is the use of a program that helps to carry out marketing processes automatically. What are these processes? Some of them can be:
- Campaign management
- Creation of workflows
- Lead nurturing
- Lead scoring, among others.
Marketing automation allows processes to be carried out in a simpler and more efficient way, which therefore provides better results, which is why it is undoubtedly a trend that many companies will be following. According to Hubspot, the market for marketing automation is expected to be worth around $ 17 billion by 2025.
Benefits of marketing automation
If you are considering this marketing tool for your company but still have some doubts about the contributions it can bring, we leave you the advantages of marketing automation:
Time-saving
Once the software where we centralize the automation is configured, it is capable of identifying certain behaviors. Let's see an example: if a user subscribes to a newsletter and this newsletter was previously programmed to be sent with a certain period of time, the tool will be able to layout the newsletter, by subtracting the contents of a source and sending it to the user segment that previously subscribed.
While setup takes time, all other automated processes will save you enormous time.
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Saving resources
Continuing with the previous example, for this newsletter process, more staff would be needed to carry out each of the steps mentioned, while using automation software only requires someone who configures and supervises it, without the need to perform a manual task time we want to send our newsletter.
Better effectiveness in capturing and treating leads
As it is an automatic process, it is much easier to quickly perform an action with the user. There is previously a plan that determines what to do when the user performs this or that action to capture it, this on a large scale is invaluable.
This software has different tools that can help with lead capture, such as chatbots, forms, pop-ups, among others.
Segmentation
With marketing automation it is possible to segment the database in a very simple way, creating groups of users who share certain characteristics and to whom we want to provide some specific content or we want to carry out an action according to their needs.
Track your actions
The data that the programs themselves collect and the analysis thereof, allow us to determine the success or not of the strategies that we are applying with automation marketing so that from this monitoring we can make decisions to improve, continue or adjust our bells.
Marketing automation platforms
If you are convinced that this marketing tool is the right one for your company, a first step is to know which are automation marketing tools, some of the best known are:
- Hubspot
- Marketo
- Salesforce
- Sendinblue
- Constant Contact
- GetResponse
- Insightly
In summary, if your company generates a large amount of information from users or customers, with which you can segment the communication you have with them, implementing marketing automation is an excellent idea, since it allows you to be present in their inboxes of a custom shape.
The challenge of marketing automation is that our user or client perceives a personalized, unique treatment created especially for him.
by rkuma265 on 2021-08-06 12:25:06
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