Jaden Smith
Why Return Gifts Matter a Lot in a Business Meeting?
Return gifts are a gesture of showing the person matters a lot for your business. The people who wish to make business contacts with you and those who are a part of your business already need to be attended to and appreciated every time even for the trivial efforts they take for the benefit of your business. It is a well-known fact that the clients are the backbone of any business. Taking a few minutes of the day in planning gifts for the clients leads to only bigger fortunes for your business. Thinking of luxury client gifts, then read below to get some ideas.
Reasons why return gifts matter
Some of the top reasons why return gifts matter a lot in a business meeting are given below.
Has a personal touch
If you get a client one on one for your business meeting, then try getting to know more about the person’s interests. The luxury client gifts need not just be very superficial, it can get a tad bit personal but not too personal like that of a photo frame with a family photograph. For instance, the client is fond of cooking, then you can gift him the best culinary ware in your locale and not just something which he could even obtain at any random cutlery store out there.
Useful stuff
Rather than focussing way too much on imprinting the company brand and logo on the return gifts you are planning to present to your clients, you need to try giving them something useful. A gift they could use on an everyday basis and not just become another trash in their home. Money goes into the gifting process as well. The last thing you would not wish for is your money getting into the trash can. A stainless-steel bottle, a notepad, a pen doesn’t burn a hole in the pocket but also serves as excellent return gifts and is very useful. When you want the luxury client gifts sorts for an item like a pen, then it is recommended to go for the expensive variety of pens like Parker.
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Customer Retention/Advertising/Promotion/Marketing
Despite the rise in the variety and number of media used for marketing, word of mouth has never gone out of the scene. If you want to retain the customers, treat him like a king. For every minuscule amount of contribution, they make towards making your business a hit, they deserve both tangible and intangible appreciation. Tangible appreciation includes giving them gifts every time they attend a business meeting you arrange for your clients/customers. Apart from the intangible appreciation, you bestow them with like proper service, excellent product, the intangible appreciation plays a pivotal role.
Now, that you are aware as to what kind of significant value a return gift holds for your business, go plan ahead and make sure you touch the emotional chord of the buyers with the return gift. Remember, gifts are not to showcase your extravagance alone, it is much beyond that. Take some special initiatives beyond just branding and other marketing-related activity for the return gifting.
by Jaden Smith on 2020-10-21 04:53:40
