Can a video game developers over or under-communicate with their fans?

In today’s world, “communication” is a big deal if you want your business to thrive. The internet and social media have made it possible for consumers to communicate directly with businesses of all kind, and as a result, they expect those companies to respond. This is particularly true of game development companies. Things like YouTube, Twitter, Facebook and even Snapchat have made it possible for game devs to hold an almost constant conversation with gamers — a strategy that has worked out well for most smaller or indie developers who need their fans to help them get noticed.

It’s also worked out really well for non-gaming-centric businesses. One of the most well known entrepreneurs of our time Gary Vaynerchuck (popularly known as GaryVee) the CEO of Wine Library and Vaynermedia is a huge advocate of keeping the lines of communication open with… well… everyone, as a business practice — even encouraging business owners to make use of apps like Snapchat and more recently Music.ly. Of course, this advocation does come with caveats, most specifically, the need to use these platforms in the “right” way.

Continue reading Can a video game developers over or under-communicate with their fans?

Blizzard’s Tracer butt drama, community, and censorship

Earlier this week, Blizzard Entertainment made a lot of news for what might typically seem like a normal thing in video game development — if it weren’t for the circumstances surrounding it. The company’s Overwatch team announced the removal of one of several victory poses available for the one of the game’s most well known characters.

Tracer butt pose

Normally, this kind of removal wouldn’t be a big deal. Developers do it all the time. They decide they don’t like something for one reason or another, they come up with something that they just like better. The item in question is removed or swapped out. However, this removal ended up catching a lot of attention, not because of the removal itself, but because it was announced in response to a thread calling the art into question. The game’s director Jeff Kaplan, revealed that the pose would be replaced, noting that it is not Blizzard’s intention to make people feel uncomfortable.

Continue reading Blizzard’s Tracer butt drama, community, and censorship

Cloud9 is on Cloud Nine Over Heroes of the Storm Championship Win

The Road to BlizzCon is getting shorter and shorter. Just two days ago, Blizzard wrapped up the 2015 Heroes of the Storm Americas Championship. Eight teams competed in Las Vegas for a piece of the $100,000 prize pool.

After testing their mettle in the dual tournament group stage, Cloud9, Tempo Storm, compLexity Gaming, and COGnitive Gaming advanced to the playoffs. Tempo Storm took the first spot in the finals, followed by Cloud9.

Continue reading Cloud9 is on Cloud Nine Over Heroes of the Storm Championship Win

Everything about World of Warcraft: Legion’s Gamescon live stream event

Blizzard Entertainment has been bursting with new updates on all of their franchises during Gamescom this year. Wednesday, they shared a new mechanic for Hearthstone: Heroes of Warcraft, three new heroes for Heroes of the Storm and prepared battle.net launchers for Overwatch beta in the fall.

The only big name missing was World of Warcraft, which was scheduled to get its own event!  Continue reading Everything about World of Warcraft: Legion’s Gamescon live stream event

World of Warcraft drops to 5.6 million subscribers for Q2 2015

Coming just days before the official announcement of the next expansion for Activision Blizzard’s powerhouse MMO World of Warcraft, the company has released its quarterly subscriber numbers to the public to the unsuspected amount of 5.6 million.  Continue reading World of Warcraft drops to 5.6 million subscribers for Q2 2015