In today’s world, “communication” is a big deal if you want your business to thrive. The internet and social media have made it possible for consumers to communicate directly with businesses of all kind, and as a result, they expect those companies to respond. This is particularly true of game development companies. Things like YouTube, Twitter, Facebook and even Snapchat have made it possible for game devs to hold an almost constant conversation with gamers — a strategy that has worked out well for most smaller or indie developers who need their fans to help them get noticed.
It’s also worked out really well for non-gaming-centric businesses. One of the most well known entrepreneurs of our time Gary Vaynerchuck (popularly known as GaryVee) the CEO of Wine Library and Vaynermedia is a huge advocate of keeping the lines of communication open with… well… everyone, as a business practice — even encouraging business owners to make use of apps like Snapchat and more recently Music.ly. Of course, this advocation does come with caveats, most specifically, the need to use these platforms in the “right” way.